The North Face’s athlete team are some of the gnarliest individuals on the planet. People who’ve skied down Mt. Everest and climbed El Cap without a rope. When the brand moved into the world of running, we helped them stay true to the core of the sport.
I am proud of the work we did. I learned a lot from the athletes.
We helped Oakley find the core of their belief. Put simply, that their approach to everything is Beyond Reason.
Got to work with Rory McIlroy. Which was awesome.
"The will to win and the power to make it happen, in a bottle."
Gatorade is a huge brand with numerous product lines. But, with a rock-solid strategic statement like the one written above, the work all hangs together no matter who you're talking to or what you're talking about.
I still drink Gatorade everyday.
We had a ton of fun developing their 2013 campaign. Worked with a great director named Josh Taft.
Worked with Jenn Goodrich to create the name, logo, packaging and overall brand positioning for this dried fruit company out of Nicaragua. They continue to be one of the best clients ever.
We immersed ourselves in East-coast skiing culture to figure out this re-brand/re-launch campaign for Killington Mountain Resort. When we found out that its nickname was “The Beast of the East,” that’s when the fun began.
Wrote many headlines for this campaign. Here are some of my favorites.
Revo started off making precision lenses for the space program. Needless to say, when they applied their technology to the world of eyewear, the results were beautiful.
Beautiful, and crystal clear.
We came up with a lot of names for this project. “Epic” was a no-brainer. But that’s where my involvement ended, the name. The credit for the rest of the Epic world, including the “Epic Burger”, goes to someone else.