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Tom Goodrich

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Tom Goodrich

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  • print + branding
  • broadcast
  • web
  • About
  • Contact

the north face

The North Face’s athlete team are some of the gnarliest individuals on the planet. People who’ve skied down Mt. Everest and climbed El Cap without a rope. When the brand moved into the world of running, we helped them stay true to the core of the sport. 

I am proud of the work we did. I learned a lot from the athletes.

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oakley

We helped Oakley find the core of their belief. 
Put simply, that their approach to everything is Beyond Reason. 

Got to work with Rory McIlroy. Which was awesome. 

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gatorade

"The will to win and the power to make it happen, in a bottle." 

Gatorade is a huge brand with numerous product lines. But, with a rock-solid strategic statement like the one written above, the work all hangs together no matter who you're talking to or what you're talking about.

I still drink Gatorade everyday. 

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callaway golf

We had a ton of fun developing their 2013 campaign. Worked with a great director named Josh Taft.

Click here to see Callaway broadcast.

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sol simple foods

Worked with Jenn Goodrich to create the name, logo, packaging and overall brand positioning for this dried fruit company out of Nicaragua. They continue to be one of the best clients ever.

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killington mountain

We immersed ourselves in East-coast skiing culture to figure out this re-brand/re-launch campaign for Killington Mountain Resort. When we found out that its nickname was “The Beast of the East,” that’s when the fun began.

Wrote many headlines for this campaign. Here are some of my favorites. 

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evergreen investments

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revo

Revo started off making precision lenses for the space program. Needless to say, when they applied their technology to the world of eyewear, the results were beautiful. 

Beautiful, and crystal clear.

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epic pass

We came up with a lot of names for this project. “Epic” was a no-brainer. But that’s where my involvement ended, the name. The credit for the rest of the Epic world, including the “Epic Burger”, goes to someone else.

 

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Back to print + branding
TNF-logo.jpg
17
the north face
oakley-logo.jpg
6
oakley
Gatorade-logo.jpg
6
gatorade
callaway-logo.jpg
10
callaway golf
ss-logo.jpg
14
sol simple foods
KMR-logo.jpg
6
killington mountain
EI-logo.jpg
3
evergreen investments
Revo-logo-F0C15D0080-seeklogo.com.gif
4
revo
epic-pass-logo.jpg
1
epic pass

akagoody@gmail.com  |  773-983-2149

 

My family makes cool stuff. check out their work:

jenn goodrich
davis goodrich